We ensure radical transparency and verifiable traceability on every diamond by mastering the entire process, from rough to polished, in-house, at HB.

Moments of Truth

Founded in 2020, HB has quickly grown into one of the most significant Mineral Infrastructures in the world.

HB has pioneered a scalable, technology-driven ecosystem that is – and will continue to be – rolled out in each mining country that adheres to our standards.

In their Changemakers series, our partner Microsoft zoomed in on the positive impact of the HB model in Botswana. Watch the video here.


HB is redefining how natural diamonds are sourced, crafted, and sold. Starting from the tenet that minerals are natural resources that belong to the country of origin, we’ve created a Mineral Infrastructure based on fairness. For the first time, miners and governments get complete insight to the post-production retail value of their resources and reap the financial benefits.


Supply chains of natural resources are typically complex and opaque. At HB, our mission is to reimagine the journey of these raw materials through a business model centered on fairness and honesty.

We strive to empower people and positively impact society and the planet.

Our Values

Empowering individuals

Regenerating the natural world

Creating economic fairness