Luxury Giants Like Louis Vuitton Are Falling for Big Gems

New York Times – A handful of huge diamonds has arrived in the world of high jewelry that could alter the entire business.

In January 2020 Louis Vuitton, the world’s most valuable luxury brand, revealed it had bought the second- largest rough diamond ever mined. It bought the 1,758-carat Sewelô for an undisclosed amount in collaboration with Lucara Diamond Corporation, the Canadian company that owns the mine in Botswana where it was discovered, and HB Company, a diamond-manufacturing business in Antwerp, Belgium.

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